Ecozone want to reduce the amount of toxic chemicals we live with.  Homes should be safe, clean places for people to flourish, not germs.  But there's no point in giving dirt the heave-ho means letting loose all manner of planet-zapping toxins. Respecting the environment can be a way of living every day.  By giving planet-friendly solutions to household problems, they hope people will be able to make choices that are better for them and everyone else.