News — greenwashing
What is "Greenwashing"?
Posted by Peadar Rice at
So, if we claim not to engage in ‘Green Washing’, what do we mean?
First we would like to clarify what is meant by ‘green washing’. Companies sometimes label their products “eco-friendly” or “environmentally friendly” without them being so. This is called “greenwashing” and certain companies use marketing campaigns aimed at environmentally conscious buyers to increase their product sales. To avoid purchasing products that you may suspect as being “greenwashed” ask the supplier for facts and information which verify the products claims.